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absatzmittlergerichtetes

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    Absatzmittlergerichtetes, identitätsbasiertes Markenmanagement

    Free Download Absatzmittlergerichtetes, identitätsbasiertes Markenmanagement By Philip Maloney (auth.) 2008 | 435 Pages | ISBN: 3835009389 | PDF | 8 MB Immer weniger Marken gelingt es, ihre Identität in konsistenter Weise an allen Marke-Nachfrager-Kontaktpunkten umzusetzen. Insbesondere „im...
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