Join us now to get access to all our features. Once registered and logged in, you will be able to create topics, post replies to existing threads, give reputation to your fellow members, get your own private messenger, and so, so much more. It's also quick and totally free, so what are you waiting for?
Free Download From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing
English | 2024 | ISBN: 3031767772 | 189 Pages | PDF EPUB (True) | 36 MB
This book examines the historical evolution from marking or branding products for ownership purposes to branding...
Free Download The Next Big Asian Brands
by Jorg Dietzel;
English | 2023 | ISBN: 9815009648 | 144 pages | True EPUB | 17.79 MB
Alibaba, Samsung, Toyota - Asia is home to some of the world's biggest, most innovative and most trusted brands. As the global economy undergoes massive disruption in...
Free Download The Next Big Asian Brands
by Jorg Dietzel;
English | 2023 | ISBN: 9815009648 | 144 pages | True EPUB | 17.79 MB
Alibaba, Samsung, Toyota - Asia is home to some of the world's biggest, most innovative and most trusted brands. As the global economy undergoes massive disruption in...
Free Download Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies by Eleonora Cattaneo
English | March 28, 2023 | ISBN: 139860674X | 360 pages | MOBI | 0.97 Mb
Learn what makes a luxury brand, how to successfully market them in a changing global context and what...
Free Download Digital Transformation for Fashion and Luxury Brands: Theory and Practice by Wilson Ozuem, Silvia Ranfagni, Michelle Willis
English | PDF EPUB (True) | 2024 | 508 Pages | ISBN : 3031355881 | 14.1 MB
This book re-evaluates the diffusion and positioning of fashion and luxury brands...
Free Download William Rosen, Laurence Minsky, Rory Sutherland, "The Activation Imperative: How to Build Brands and Business by Inspiring Action"
English | 2016 | pages: 222 | ISBN: 1538114666, 1442257040 | EPUB | 4,2 mb
How can marketers navigate the growing array of marketing specialties...
Free Download How Cities Become Brands: Developing City Brands Purposefully and Thoughtfully
English | 2024 | ISBN: 3658437758 | 235 Pages | PDF EPUB (True) | 4.4 MB
This book explores how the fragile and lengthy process of developing a city brand can be carefully managed. Necessary background...
Free Download Jacek Pogorzelski, "Managing Brands in 4D: Understanding Perceptual, Emotional, Social and Cultural Branding"
English | ISBN: 1787561038 | 2018 | 248 pages | EPUB | 854 KB
Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs...
Free Download Anja Heikkinen, "Myths and Brands in Vocational Education"
English | ISBN: 1443880167 | 2015 | 260 pages | PDF | 2 MB
This book discusses whether certain approaches to (vocational) education have become mythicized and branded, and the reasons for and consequences of this...
Free Download Stand Out! : Building Brilliant Brands For The World We Live In
by Brian McGurk
English | 2021 | ISBN: 1951527526 | 163 Pages | True PDF | 11 MB
Stand Out! is a book about branding and its evolution, practice, and power in today's digital age.
It presents the "why-do" and the...
Free Download Elton Mayfield, Michael Reilly (Narrator), "Building Better Brands: Essential Marketing Strategies for the Construction Industry"
English | ISBN: 9781642259339 | 2024 | M4B@64 kbps | ~05:25:00 | 158 MB
Ever wish you could renovate your marketing strategy? Now you can.
In the...
Free Download Anisha Motwani, "Storm the Norm: Untold Stories of 20 Brands that Did it Best"
English | 2016 | pages: 320 | ISBN: 812913702X | EPUB | 3,9 mb
Storm the Norm is a first-of-its-kind collection of contemporary stories of truly inspiring businesses and brands from India that either...
Free Download The Major Brands in Germany 2023: recreate. transform. be resilient. by German Design Council
English | March 1, 2023 | ISBN: 3766726137 | 495 pages | PDF | 45 Mb
* The best of the international fashion scene from the last year
* Impressive images of the fashion series, covers and...
Free Download Managing Luxury Brands
by Cattaneo, Eleonora;
English | 2023 | ISBN: 139860674X | 361 pages | True PDF EPUB | 22.31 MB
Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest...
Free Download Al Ries, "The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands"
English | ISBN: 0060570156 | 2005 | 320 pages | AZW3 | 1220 KB
What Charles Darwin did for biology, Al and Laura Ries do for branding.
In their exciting new book, The Origin of...