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Free Download Advanced Direct Response Editor Training Download 2023
WHAT YOU GET?
MODULE 1
COURSE OVERVIEW 📚
Meet your instructor Jon Reyes with 10+ Direct Response Marketing experience.
MODULE 2
DIRECT RESPONSE 101 🎯
2.1 - What is Direct Response?
2.2 - Why is Direct Response Important
2.3 - Branded Advertising vs. Direct Response
MODULE 3
PRE-REQS TO VIDEO EDITING ✅
3.1 - What you need to get started
3.2 - Responsibilities as a Video Editor
3.3 - 5 Levels of a Performance Creative
3.4 - 5 Stages of Performance Ad Creative
MODULE 4
MASTERING MENTAL & CREATIVE STATES 🧠
4.1 - 3 States to Develop
4.2 - How to enter flow state
4.3 - Where to find inspiration
4.4 - 7 Tips to Become a Better Editor
MODULE 5
PRODUCT & CUSTOMER RESEARCH 🕵️
5.1 - Product Benefit & Features
5.2 - Customer Research
5.3 - Customer Awareness Level
5.4 - Customer Sophistication Level
MODULE 6
PERFORMANCE AD CREATIVE 🎥
6.1 - The Truth about Performance Ads
6.2 - Video Ad Frameworks
6.3 - 3 Hook Types
6.4 - 7 Video Ad Types
MODULE 7
ASSET MANAGEMENT 🗄️
7.1 - How to Organize Your Media Assets
7.2 - How to Create a Digital Asset Manager
7.3 - How to Use Drive Stream
MODULE 8
EDITING VIDEO ADS THAT SELL 💰
8.1 - Video Ad Editing Process (11 Steps)
8.2 - How to Create Modular Clips
8.3 - Assembling Your Timeline
8.4 - Adding Titles, Effects, Colors & Overlays
8.5 - Editing Voice Overs
8.6 - Exporting Hook Variations
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