What's new

Welcome to App4Day.com

Join us now to get access to all our features. Once registered and logged in, you will be able to create topics, post replies to existing threads, give reputation to your fellow members, get your own private messenger, and so, so much more. It's also quick and totally free, so what are you waiting for?

Advertising Theory

F

Frankie

Moderator
Joined
Jul 7, 2023
Messages
102,490
Reaction score
0
Points
36
4388998d7b0da8a14d13217d5fa0d12e.jpeg

Free Download Advertising Theory By Shelly Rodgers (editor), Esther Thorson (editor)
2019 | 570 Pages | ISBN: 0815382499 | EPUB | 6 MB
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. With new chapters on forms of advertising, theories, andconcepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory. Utilizing McGuire's persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory―and across advertising contexts―both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. This new edition includes a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertising with the in-depth understanding of practical case studies and examples within every chapter. It also looks at mobile advertising in a broader context beyond the classroom and explores new areas such as native advertising, political advertising, mobile advertising, and digital video gaming.​


Recommend Download Link Hight Speed | Please Say Thanks Keep Topic Live

Rapidgator
fa2qn.rar.html
NitroFlare
fa2qn.rar
Uploadgig
fa2qn.rar
Fikper
fa2qn.rar.html
Links are Interchangeable - Single Extraction
 
Top Bottom