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Free Download Jishnu Bhattacharyya, "Dealing with Socially Responsible Consumers: Studies in Marketing"
English | ISBN: 9811944563 | 2022 | 606 pages | PDF | 12 MB
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.
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