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Die Gruppendiskussion in der Marktforschung Grundlagen - Moderation - Auswertung Ein Praxisleitfaden

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Free Download Die Gruppendiskussion in der Marktforschung: Grundlagen - Moderation - Auswertung Ein Praxisleitfaden By Ingo Dammer, Frank Szymkowiak (auth.)
1998 | 161 Pages | ISBN: 3531133179 | PDF | 3 MB
Dipl.-Psych. Ingo Dammer ist einer der Geschäftsführer der Kölner Akademie für Markt- und Medienpsychologie. Dipl.-Psych. Frank Szymkowiak ist Unit-Leiter im Rheingold-Institut für qualitative Markt- und Medienanalysen Köln.​


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