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Free Download Search Google or type a URL Photo by Herman van den Berge.
File Name:Search Google or type a URL Photo by Herman van den Berge --->Home Page :https://www.domestika.org/en/courses/379-advertising-creativity-take-your-ideas-to-the-next-level --->Genre / Category:Film & Media --->File Size :1.6GB-->Publisher:domestikaUpdated and Published:November 28, 2023 -->Product Details
Learn the basic principles to develop and pitch groundbreaking ideas
"Great ideas are usually simple ideas", according to David Ogilvy, the so-called "father of advertising," but, coming up with that idea takes hours of thinking, testing, debating, and thinking some more.
Advertising has changed since the award-winning series Mad Men, but the power of ideas lives on, and Camilo Ruano and Iván Rivera-Chief Creative Directors at Ogilvy Colombia for 12 years and now Creative Directors at Draftline/Ab Inbev-are here to guide you through it. From their extensive experience working for big brands like Coca-Cola, they help you develop a strong creative idea for a brand, just like they'd do at a real ad agency.
In this online course, learn to think of great ideas and develop them step by step, from the brief to the execution of a video case and a mood board for a client pitch.
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