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Social Media and Society

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Free Download Qihao Ji, "Social Media and Society"
English | ISBN: 1032392452 | 2023 | 220 pages | PDF | 12 MB
This book offers a detailed exploration of the role social media plays in our daily lives and across a variety of contexts, from social networking sites, messaging applications, and enterprise communication platformsto virtual reality.​

Offering readers an introduction to the uses, effects, and central debates surrounding the subject of social media, this text is organized into three sections, each with a distinct focus. Part I provides an overview of social media, defining it through communication characteristics and exploring both theoretical and practical approaches to understanding it; Part II examines the impact of social media on individual users, including its effects on expression, health, and relationship management; and Part III investigates the wider social implications of social media, including its impact on politics, entertainment, marketing, and information consumption. Featuring key contemporary case studies and learner-centered exercises throughout, this book offers a rich and engaging look at the most pertinent issues of the social media era on both an individual and societal level.
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