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Variety-seeking-behavior im Konsumgüterbereich Beeinflussungsmöglichkeiten durch Marketinginstrumente

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Free Download Variety-seeking-behavior im Konsumgüterbereich: Beeinflussungsmöglichkeiten durch Marketinginstrumente By Bernd Helmig (auth.)
1997 | 190 Pages | ISBN: 3409128301 | PDF | 6 MB
Dr. Bernd Helmig promovierte am Lehrstuhl von Professor Dr. Dieter K. Tscheulin der Universität Freiburg. Er arbeitet dort heute als wissenschaftlicher Mitarbeiter.​


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